Marketing and Strategy

What is Marketing Strategy and why it’s so important

Lokesh Kaushik | Excel Marketing

Lokesh Kaushik, Director & Digital Strategist, Excel Marketing

18 May 2024

A marketing strategy is a detailed plan that outlines how a business or organization will promote its products or services to its target audience in order to achieve its marketing objectives. It involves identifying the ‘target audience’, understanding their ‘unique needs’ and ‘preferences’, and developing effective strategies to reach and persuade them. 

What is Marketing Strategy, detailed article, Excel Marketing

It contains various elements such as product positioningpricing, distribution channels, and promotional activities, such as – digital marketing and public relations.

The primary objective of a marketing strategy is to create a sustainable competitive advantage for the business, ultimately leading to increased profitability and market share. To achieve this, extensive research and analysis are necessary to understand market conditions and consumer behaviour. The strategy also requires continuous refinement and adaptation to keep up with changing trends and preferences.

Conclusion –

In summary, a marketing strategy is vital to any business or organisation’s success. By carefully planning and implementing effective strategies, businesses can effectively communicate their value proposition to their target audience, differentiate themselves from competitors, and ultimately drive growth and success.

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