Social Media Marketing- The New Way of Promoting Your Brand


November 2017

Lokesh Kaushik

Social media

Digital Marketing

Content Marketing

Business strategies have changed today, and people can promote their business efficiently. Many platforms make the people get aware of different products and services, and social media provides a great platform to share your views regarding your business to the public. People these days are benefitted in several ways from social media marketing like facebook, twitter by sharing their information related to the business. If your brand can make the public attract, then your business will boost up within less time.

How Social Media Helps You To Promote Your Brand?

The primary objective social media marketing is to target the social networks and thus promote the awareness to the public regarding your brand or products. People believed that promoting their business through this platform is more efficient as you can easily know about their opinions of your product and thus work on their demand to make it more effective.

Facebook Marketing, Social Media Marketing .

Advantages of Social Media Marketing


  • Help in enhancing your brand through public awareness
  • It helps in getting top rank in the search engines
  • Increase conversion rate promote your brand to get globalized
  • Getting the loyal feedback thus helping you to correct your mistakes (if there is any)
  • It helps to enhance the loyalty of your name

The points mentioned above are some of the advantages of using social media marketing

“Social Media brands faster than any other existing Marketing plan and for much cheaper!” – Germany Kent

Benefits of Using Social Media Marketing:


When you advertise through this platform, you can directly interact with the customers and get their responses. It will not be possible to satisfy the entire customer at a time, but the reviews that you will get will help you certainly for making your brand to improve. However, there are several questions that the public will wonder regarding your product and if you can sort out all the question and clarify their doubts, then it will help your brand to get more popularized. The satisfied customer will share the advertisement on your behalf for the product, and as a result, it will reach to thousands of people thus enabling your business to get to grow further. Therefore the new visitor will get attracted toward your product every day.

Easy to draw attention to social media


Some of the platforms for social media marketing is facebook, twitter, Instagram, which are used by billions of people worldwide and thus sharing a post about your product and service will help you to draw more attention from the public. According to the latest survey, 90% net user adores their brand to their friends via social media. Besides this, social media marketing is a cost-effective way to promote your brand. Unlike print media, you don’t have to hire lots of agents to promote your business to the targeted audience. Rather you simply put some attractive promotion campaign for your brand on social media and if that’s good, then it would become viral soon.

Other than this popular platform other platforms include liked in, Google+ and all. Posting here will also enable you to get a great response from the public.

To make most of Social Media Marketing keep the following strategies in mind:


Post Content Regularly:


You need to post on social media regularly to keep your audience engaged with your content. If you do 1 post in a couple of months, it’s not going to work very well for your business and is not something you want to do to your business. Apart from posting the content regularly, make sure to post it at the right times i.e. when your audience is available to engage. Otherwise, your social media posts won’t reach many audiences which it would have if posted at the right time.


Use Logo for Branding:


Use logo in all of your social media posts for branding. It sounds simple but has a big impact on your overall social media strategy. This is because if someone shares your post, your brand will get a bigger reach which ultimately increases your followers.




You can’t afford to not have your business presence on social media. It’s a great way to connect with your customers and potential customers. Also, update content regularly including stunning graphics to increase user’s engagement & posting at the right times will be an advantage.

If you need help with social media management & marketing for your business, Excel Marketing can help you take your stress away.

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